Jewish foods are getting a refresh, courtesy of some innovative new companies run by savvy next-gen entrepreneurs. At the forefront is Little Latke, a brand turning the Hanukkah staple latkes into an everyday snack with their innovative potato latke crisps.
Founded by Taylor Blue, a culinary school graduate, Little Latke is on a mission to make latkes more accessible and appealing beyond their traditional holiday roots. Her creation, the world’s first shelf-stable potato latke crisps, offers a modern twist on a classic favorite, making them a year-round, go-to snack.
For those unfamiliar, latkes are crispy, golden-brown potato pancakes traditionally enjoyed during Hanukkah. But making them from scratch can be an intricate and time-consuming process. From grating and drying potatoes to ensuring the perfect texture, it’s a labor of love that often keeps them reserved for special occasions. Little Latke is changing that with a ready-to-eat product that captures the essence of traditional latkes while embracing modern convenience.
Additionally, Little Latke crisps are made with natural ingredients and baked to perfection to offer the same satisfying crunch and savory flavor as their homemade counterparts.
“We aimed to capture the unmistakable crunch and flavor of a traditional latke while aligning with our commitment to quality, taste, and convenience,” Taylor Blue explained. “By baking our potato to crispy perfection, we’ve created a delicious, crunchy, light, and well-seasoned snack with discernible pieces of potato.”
The versatility of Little Latke crisps adds to their appeal. They’re perfect for a cheese board, paired with dips like guacamole, or simply enjoyed straight out of the bag. With their kosher certification, vegan and gluten-free composition, and absence of artificial additives, they cater to a broad range of dietary preferences.
A Broader Culinary Trend
Little Latke is part of a larger trend in the food industry where traditional ethnic foods are being modernized to suit contemporary tastes and lifestyles. Consumers today crave convenience without sacrificing quality or authenticity. According to market research, the global savory snack market is expected to grow significantly, driven by the rising demand for innovative and healthier options. This trend has created opportunities for brands to reimagine cultural staples, bridging the gap between tradition and modernity.
Jewish foods, in particular, are undergoing a renaissance. From artisanal bagels to upscale babka, younger entrepreneurs are drawing on family recipes and cultural heritage to create products that resonate with today’s consumers. Many of these brands, including Little Latke, emphasize clean labels and natural ingredients, aligning with the preferences of health-conscious shoppers.
Available online and at select specialty grocery stores, Little Latke crisps are priced at $24 for a 3-pack, making it easier than ever to enjoy the beloved taste of latkes without the kitchen prep. Whether you’re a long-time fan of Jewish cuisine or simply a snack enthusiast looking for something new, Little Latke promises a crispy, flavorful bite of tradition — anytime, anywhere.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
