Wax, one of the leading NFT blockchains, has been chosen by Sony Pictures and AMC theatres as the official blockchain for their “Spider-Man: No Way Home” NFT Promotion.
The NFT promotion will mark a major milestone for the industry as it is the first of its kind to be run between a studio and a major theatrical exhibitor. With NFTs becoming more popular by the day and the success of the upcoming movie when it comes to advance ticket sales, making the promotion as accessible as possible was essential. Adam Aron, Chairman of the Board and CEO of AMC Theatres, said in this regard:
“In addition to being eco-friendly, it was essential that the process for receiving the NFT was also consumer friendly. It’s easy to use and the already widely adopted WAX Cloud Wallet combined with no gas fees for minting, sending and receiving NFTs gave us confidence that everyone, including first time blockchain users, would be able to participate in the promotion.”
As one of the oldest and most important players in the NFT ecosystem, WAX has already developed a comprehensive ecosystem that makes transacting with digital assets a simple process anyone can follow. The blockchain has more than 450k daily users and has processed more than 15 million transactions, which has provided it with unique insights on how to improve the user experience. William Quigley, Co-Founder of WAX, said about the network’s mission:
“We’ve always believed that blockchain technology and NFTs should be accessible to the masses in an environmentally responsible and user-friendly way, and we are thrilled Sony Pictures and AMC Theatres chose us for this promotion for what will be the biggest film release of the year.”
Names like Quentin Tarantino’s Pulp Fiction, Mc. Donalds, Warner Brothers’ The Matrix, Bacardi, and many more have joined the NFT craze as a means to reach a wider audience. Now, this partnership will allow Spider-man fans to enjoy their favorite superhero in a completely new manner, while also further ingraining the technology into pop culture.