In a rapidly evolving digital world, gaming has emerged as a dynamic frontier where technology and entertainment converge. With the United States entering a pro-crypto era under recent political developments and a renewed focus on mainstream appeal, Virtually Human Studio (VHS), under the visionary leadership of CEO Nir Efrat, has positioned itself as a key player in redefining interactive entertainment.
Building on the global success of its flagship game, ZED RUN, VHS is poised to further revolutionize the industry. The upcoming launch of ZED Champions and ZED Picks underscores the company’s commitment to transforming Web3 gaming into a seamless, engaging experience for all players. Demonstrating how blockchain technology can bridge the gap between niche and mainstream audiences.
The VHS Vision: Pioneering Web3 Entertainment
Launched in 2019, ZED RUN introduced the concept of digital horse racing powered by blockchain, where players could own, race, and breed unique digital racehorses. This was more than just a game; it was an ecosystem that celebrated digital ownership and community-driven engagement.
Building on this legacy, Virtually Human Studio (VHS) continues to push the boundaries of competitive digital sports with the creation of ZED Champions — an entirely reimagined gaming experience — alongside the ZED Picks mobile app, both set to launch in the first half of this year. These new products represent VHS’s commitment to making Web3 gaming more accessible, engaging, and sustainable for a broader audience.
“Web3 gaming isn’t just about technology, it’s about creating competitive, engaging experiences that anyone can enjoy,” Efrat explains. “With ZED Champions, we’re pushing beyond the stereotypes, proving that strategy, skill, and smart decision-making — not just digital ownership — define the future of gaming.”
Bridging Web3 and Mainstream Audiences
VHS has already demonstrated how blockchain gaming can appeal to mainstream audiences by teaming up with household names such as Budweiser, Netflix, and NASCAR, to name a few. These partnerships have proven that blockchain-powered games don’t have to feel niche, they can be as engaging and culturally relevant as any mainstream title and showcase how traditional brands can seamlessly integrate with Web3 technology.
“Our past partnerships introduced Web3 gaming to broader audiences,” Efrat explains. “For many, this was their first foray into blockchain through something familiar — entertainment. We’re continuing that mission by building games that don’t require a PhD in crypto to enjoy.”
VHS’s commitment to accessibility reflects its vision of making Web3 gaming intuitive and inviting.
Leadership That Drives Innovation
Under Efrat’s leadership, VHS has taken major steps to future-proof its gaming ecosystem. With experience scaling global hits like Candy Crush and Dots, his strategic vision has redefined the ZED Suite for long-term success. Key innovations include automating racing, $ZED token integration, and enhanced user experience with advanced graphics and gamification elements — all designed to make the experience more engaging, competitive, and sustainable.
“We’re not just updating the game, we’re evolving it for the future,” Efrat says. “ZED Champions is built for long-term competition, where strategy, progression, and smart decision-making drive success. This isn’t about short-term wins, it’s about creating an ecosystem that keeps players engaged, challenged, and coming back for more.”
Embracing Community and Competition
The ZED RUN community has been at the core of VHS’s journey, driving over $100 million in player earnings and $285 million in platform activity. The competitive spirit that defined ZED RUN isn’t disappearing, it’s evolving. VHS remains focused on delivering engaging, skill-driven gaming experiences that reward strategy and progression.
“ZED RUN created connections that go beyond screens,” Efrat observes. “From virtual events to in-person meetups, our players are shaping a new form of social interaction.”
The Future of Web3 Gaming
As blockchain and gaming technologies mature, VHS remains committed to innovation. The integration of Ethereum’s Layer-2 solutions, tokenized assets, and AI-driven personalization are just some of the trends VHS is embracing to redefine entertainment.
“Web3 gaming is not just a niche; it’s the next frontier of entertainment,” Efrat emphasizes. “Our vision is to make it accessible to everyone, from seasoned gamers to curious newcomers. We’re building games that are engaging, strategic, and built to last — where innovation meets competition, and where every player has a stake in the experience.”
Virtually Human Studio’s journey illustrates the potential of Web3 gaming. With a clear vision, relentless innovation, and a commitment to competitive, skill-driven gaming — without the unnecessary complexity — VHS is not just following the future of gaming, it’s defining it.
Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.
