Cheddar TV’s hit series Go Fund Yourself returned on April 24 with Episode 13, and this one was a true showcase of innovation with impact. Two standout companies, Zirconia Inc. and Monkey Dooz, took center stage and captivated the audience with radically different, yet equally compelling visions of the future.
Part Shark Tank, part Kickstarter, Go Fund Yourself isn’t just a pitch show, it’s a launchpad. Entrepreneurs gain not only exposure and funding opportunities but also direct access to top-tier business mentors known as the Titans: Rory Cutaia (Founder of VERB Technology and series creator), David Meltzer (Chairman of the Napoleon Hill Institute), and Jayson Waller (Founder of BAM Coaching & Consulting). Each Titan brings decades of experience building and scaling businesses, giving founders strategic insights that can change the course of their companies.
Zirconia: Reinventing Infrastructure Through Advanced Materials
While other startups chase digital disruption, Zirconia Inc. is transforming the physical world, specifically the very concrete and steel on which our global infrastructure depends. Their breakthrough Ceramic Surface Treatment (CST) technology is the first of its kind: a ceramic coating that chemically bonds to concrete and steel surfaces at room temperature, creating a durable, corrosion-proof layer that could extend the lifespan of critical infrastructure by decades.
Zirconia’s innovation doesn’t just save money, it addresses urgent environmental challenges. By eliminating corrosion and minimizing the need for reconstruction, their technology dramatically reduces carbon emissions from the construction and infrastructure industries. The potential? Roads, bridges, buildings, and dams that last longer, perform better, and require far less maintenance — ushering in a new era of sustainability and cost-efficiency.
The Titans were intrigued by Zirconia’s blend of scientific depth and massive commercial potential. Rory Cutaia called it “the kind of world-changing tech that redefines industries.” David Meltzer pointed to its environmental impact, while Jayson Waller emphasized the market need for smarter, longer-lasting infrastructure solutions.
Monkey Dooz: Building Confidence, One Haircut at a Time
Where Zirconia impressed with deep science, Monkey Dooz delivered joy, emotion, and brand power. Founded by a mom who wanted to transform her child’s haircut into a celebration, Monkey Dooz is now a beloved brand creating confidence-boosting salon experiences for kids.
Caped in superhero gear or crowned with tiaras, children walk out of Monkey Dooz not just with a fresh cut, but with a smile and a story. More than a service, it’s an experience, and one that has the potential to scale nationally through franchising and experiential retail.
The brand also aligns itself with meaningful impact through a partnership with the Rainforest Foundation US. The Titans praised Monkey Dooz’s longevity, emotional resonance, and the clear demand for experience-driven services in today’s consumer market.
The Power of the Platform
What sets Go Fund Yourself apart is its hybrid model of mentorship, visibility, and community. Founders don’t just walk away with feedback, they gain valuable exposure and real-world strategies from mentors who have built and exited multi-million-dollar companies.
Rory brings the tech and strategic vision, David delivers mindset mastery and unmatched access, and Jayson provides a street-smart playbook for sales and scale. Together, they offer more than advice, they offer transformation.
Apply Today
Entrepreneurs across industries, from advanced materials to consumer brands, are finding their moment on Go Fund Yourself. If you’re building something meaningful and ready to share it with the world, the next episode could be your launchpad. Apply today.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
