Blogger, Instagrammer, Snapper YouTuber, whatever the kind of social media influencer you are this article is going to be of great value to you. Keep up with us and read carefully. Since the 1920s, influencers’ integration in the industry of marketing has evolved very effectively. Because of their strong impact on consumers, companies and brands impose their interest on how to drive the public eye on a certain character to be an effective method of marketing for their campaigns. Nowadays, Social Media (SM) platforms have made the biggest change ever, with an average of $300 per post for influencers, $10,000 for more popular ones, and more than $500k for the most popular. Being a social media influencer is now considered as one of the most well-paid jobs. So, what are you waiting for? Follow our easy-to-follow steps and join all those successful celebrities.
Increasing Your Audience
You can’t be an influencer without followers! I mean, they are the core of all this. Each SM influencer has their method of obtaining an audience, some of which may be cheating or just buying them online. But this is not a good start or even a way to enhance your metrics! Because numbers aren’t everything, thus, 100 regularly engaging fans are way better than 10,000 ghost accounts. Therefore, here are some purely organic strategies to gain real followers or subscribers, and optimize your base audience.
Make Your Feed Look Awesome!
“A good first impression can work wonders” truthfully, your feed is the first impression users have when they incidentally come to your account. You need to make sure your feed is impactful and makes the best first impression possible. This increases the chance of users following you and interacting more with you. Influencers aren’t always trending upward, it’s a process of ups and downs, here’s an example:
Cameron Dallas, the 25 years old American IG influencer and actor, is known for his shocking time to time snaps. After posting a single photo, he gained 21,974 followers, in one week between Oct 7, 2019 – Oct 14, 2019. This happened due to the number of shares his audience made. This is just one example of what one awesome post can do. He could have easily bought those followers, but it would be a waste because they wouldn’t be interacting.
Take SEO Into Consideration!
Social media networks searching mechanisms aren’t random operations. The idea behind the search is that instead of ranking results purely based on semantic relevance between a query and the result. A social search system also considers relationships between the results and the searcher. So, your account NAME, USERNAME, and BIO should closely indicate your specialty or the purpose of your account. That alone can help you appear in the right people’s search results. Also, it’s very advisable to capitalize on your name in the BIO section. That can help you rank higher on SEO when people search for something related to your business.
People tend to follow and interact mostly with professional looking content, consider the angle, lighting, camera type, and all the other photography principles. Also, write great captions with your photos or videos. People may like your work or appearance, but most of them judge your personality based on your blogs, captions, posts, tweets and so on.
Every single social media platform has a hashtag system.
Using hashtags helps your content reach a wide array of users. But remember not to use the biggest ones out there, because as you use these big hashtags other do too! That makes your post rank down and disappear from the top of the search for a few seconds after you post. Instead, try to utilize medium-sized hashtags like #instagood, #dogstagram, #photooftheday that can send your post to the top for a decent amount of time.
Even though engaging with others all the time is very exhausting, you need to stay engaged. The more you engage with followers and they interact with you, the higher your site will rank within the algorithm. Considering that, your metrics will trend upward and should rank your site very high.
Attract Brands and Sponsors.
There are many great perks when it comes to being a brand-sponsored influencer. Such as; fame, fortune and public acclaim. But the first thing you should focus on before gaining specific brands’ attention? THEIR target audience.
Be Aware of Your Audience!
Each brand sells its products to a particular group of consumers. For example, cosmetics brands are most likely to target females. Therefore, there is some sort of hierarchical coordinate when comes to the target consumer (TC). Check out the following figures. Brands make lots of analysis for influencer’s audience sphere before contacting them. I mean its sounds great to market a lipstick to an influencer with one million followers BUT NOT an influencer with one million MALE followers. They want the product to give them attention, but not to be mis-marketed! So, to attract brands to sponsor you or to contract with you, make sure to keep up your career with a clearly defined orientation. As a result, only people interested in this specific matter will follow you, which is finally going to attract brands for your audience/market before you, yourself! Funny huh? Well, funnily enough making money sounds great anyway. However, companies and brands have a very wide range of methods and tools to toggle out your audience specifications, you too can have such information using SM influencers managers sites like (social-bond.com). either if you were an influencer or a business owner, you can benefit from lots of different services, these sites can provide.
Make Professional-looking Content!
Here, as mentioned above, ordinary users are tempted to follow and interact only with a content of high-quality (professional-looking content), business owners, brands marketing campaign managers, alternative ambition are the best presentation for their products. So, if you as an influencer appear to be very committed to providing only the best content quality possible then you are going to be of great consideration for any related to your work marketing campaign. Do you know the Youtuber MKBHD, Marques Brownlee? This guy shoots his 4K video content using the $39,500 Red Scarlet video cam, independently of the overall videography setup. Wait! I’m not saying that you should pay tons of money for photography equipment. Some influencers make very good content using simple camera setups, or even their smartphones. So, it’s a matter of flair, which isn’t one of my specialties to tell you about, unfortunately. But thankfully, you can find lots of photography tips and tricks online.
Advertisers always prefer to work with a specialist. Whether you’re an activist, gamer, journalist, makeup-artist, photographer, social media sensation, social-bloggers, tech-Youtuber, or any other kind of influencer, just clutch on your competency and don’t try changing it. “You can’t sell lipstick and burgers at the same store!” Thus, by the time you become known as a specialist in that field, this is what for sure, will attract brands wanting to target your specific audience, as you yourself should be a great investment for their product.
Make Deals With Brands
It’s not an easy decision from a brand to be the first one working with you. Sometimes seeing that an influencer never worked with any brand previously, may raise suspicions around working with them. To avoid this, start contacting some brands/companies and offering to cooperate with them. That doesn’t diminish your standing, as some influencers casts, brands may take you as serious working influencer “show the world what working with you can do.”
Finally, don’t forget that there is a lot of online sites that can help you make the best of your work. Some may give you clearly defined social media statistics of anything you need; others can organize your current or forward work with brands and business owners. Even to manage your own social media pages, there is a specific online tool to handle this. Try social-bond.com a great SM managing site. Remember that using SM managers could save you a lot of time, which you can use to improve other career matters.