Interacting with brands nowadays is drastically different than 20, 10 or even 5 years ago. This current generation of consumers are the first to interact with brands that are solely Direct-to-Consumers (D2C). According to a Murphy Research webinar ‘The New Shopper Journey,’ 22% of all purchases in the US today are digitally influenced completely.
Rather than relying on traditional methods of marketing, this D2C phenomenon has led to what some marketing specialists like to call “Digitally Native Brands.” Meaning, these new businesses solely operate online (at first), selling their products directly to consumers without the need for any local traders, stores, or intermediaries.
In this article, we’ve gathered 25 of the best D2C brands you should look for. Since there is some interchangeability in the industry we’ve divided them up into the following categories.
- Apparel & Fashion.
- Hobbies & Lifestyle.
- Food & Beverage.
- Home & Appliances.
Apparel & fashion
Founded in 2007, Alo specializes in athletic apparel, its focus is based on providing the best quality product while being highly engaging with their customers. Alo Yoga is all about fitness, healthy lifestyle and women’s fashion. They make yoga pants, tops and sports bras. Mostly known for their great quality, innovative fabrics and trendy styling.
“The world’s most comfortable shoe” is what they promise and I’m pretty sure you can guess what they do. Allbirds is a D2C footwear brand, focusing on making environmentally friendly shoes. Established in 2014 the company has generated a huge loyal following for its products.
Since 2011, American Giant has been selling sportswear and casual clothing directly to customers via its website, with its main consumers being American teens.
“World’s Most Innovative Company in the Style category for ‘transcending athleisure’”
Pretty good right? This brand relies on technical innovation, seasonless styles and sustainability when creating their clothing. By offering all of these with high-quality fabrics that are comfy as well, it’s no wonder ADAY has been so successful!
Cairn is your guide to discovering the best-in-class outdoor products. After signing up for their subscription service, they send you a monthly box completely kitted out with outdoor products. Everything from beanies, cookware, gloves, socks, and even insect repellant.
Hobbies & Lifestyle
Bouqs is a flower and gifts D2C brand that operates mainly in the US & Canada, delivering all kinds of flowers as well as uniquely designed gift boxes suited for each of your events. A bonus is that all their flowers come from eco-friendly, sustainable farms around the world.
Alpha Outpost is a monthly subscription box, but exclusively for outdoors people. Every month they’ll come up with a new themed box such as The Lume Box, The First Blood Box (for the Rambo fans out there), The Trail Box, The Zulu Zulu Box, etc.
“I wanted to make the lightest and highest performing mountain hunting clothing possible. I wanted to create a brand that stood for uncompromised quality and performance.” – Jason Hairston, founder of KUIU. Jason and his brand make advanced hunting clothing and gear. All KUIU clothes are made from the principal that brings new innovative fabric technologies to the hunting industry to solve the problems faced in the field.
For the sport-fans out there, this is a gift to you. Fanchest provides a variety of sports gift boxes collections for adults, babies and kids, as well as, a wide range of gift options and ideas. Each box also comes with what they call “The Fanchest Golden Ticket” which includes a chance to win signed memorabilia, tickets to games, or VIP experiences!
Mainly a jewelry e-commerce company, Baublebar takes fashion as a philosophy. They claim to be able to translate everyday things around you into a wide range of jewelry and accessories. Check ‘em out, they do make some very attractive jewelry.
Each box contains 4 or 5 full-size body care makeup products, delivered at your doorstep every month. Their boxes have an estimated value of $125+ each, but as a subscriber, you only pay $25 a month!
Memebox is internationally one of the most trusted, moderately-priced cosmetics brands in the world. These beauty products are game-changers, offering great quality makeup due to their cutting-edge technology. They have exclusively, built their fan base based on their dynamic “non-subscription” one-time purchase beauty boxes.
A certified B corporation, selling high-end body-care, makeup, hair care products. Beauty Counter also has men’s products, kids’ products and more. They are mostly known for avoiding the use of any of the 1,500 questionable ingredients other beauty companies commonly use. Simply, a clean beauty company.
Glam Squad is an in-home – on-demand – D2C beauty service provider! Imagine a full team of beauty experts that can come to you with just a click! Add to that, their affordable pricing, it’s not too different than a general salon or spa.
Lately, face masks have been all the rage so how convenient would it be to have a new one every month? They simply, compile all the trendiest face masks and then deliver them to subscribers. Each box contains 7 masks with 1-2 bonus items. Great as a gift for the holidays!
Food & Beverage
Do you love coffee? Bean Box is a D2C coffee provider that delivers unique coffee to you monthly. Featuring sample roasts of Seattle’s best artisan coffee, Bean Box also provides subscribers four hand-picked gourmet coffee roasts from different top-rated roasters each month.
Candy Club’s philosophy is not only about delivering you sweet candy every month but giving back to the community. They donate 2% of all proceeds of every box they sell to “The Birthday Party Project” a cause that hosts monthly birthday parties for children at homeless and transitional living facilities. How sweet is that!
Need any medications? this is an online pharmacy for a wide range of prescription medications. Blink Health also offers free shipping to your door any time anywhere in the US. Also, don’t worry, they’re a certified pharmacy.
If you like to cook from home, then Home Chef should be your go-to service. Home Chef is a weekly subscription meal kit service that provides you with fresh ingredients needed to make restaurant-quality recipes at home. Also, they have specialized chefs creating new recipes each week for subscribers to choose from! Make sure to visit their Instagram and enjoy the art of cooking.
Are you an office manager and need some healthier options in the company fridge? Then Oh My Green is the company for you. Oh My Green specializes in delivering fresh and healthy snacks and foods to your company or office. They even offer industrial-grade kitchen equipment for the office!
Home & Appliance
Leesa’s founders were tired of mattress companies that were over-promising and under-delivering. They deliver high-quality mattresses straight to your door along with other accessories such as bed frames, pillows and sheets.
Burrow’s approach began with designing smarter, innovative and high-quality furniture for less money. All while trying to create the best customer experience possible! They have all kinds of furniture from tables to rugs, all at almost half the cost of their competitors.
Grove started as an idea between three friends talking in a spare bedroom in San Francisco: what if it was easy to find healthier home essentials? The belief that what we bring into our homes contributes to that homey, cozy feel prompted them to try to make their idea a reality. Welcome to Grove. They’re here to help you create your best version of home with ease and enjoyment.
Brandless brings you innovative products created with quality materials and clean ingredients. They’ve circled the globe to create and curate an awesome assortment of things to help you live well and take better care of yourself, your family and your home.
If you have a small space bedroom, then there’s nowhere else to go except Dormify. They specialize in decorating small space places, like dorms with hundreds of already prepared design patterns. They also manufacture some exclusive products specifically to fit in smaller places.