SXSW is officially here, bringing people from all around the world together in Austin, Texas. From the 8th to the 16th, the city will be home to innovative people and companies from all industries, hosting an exciting mix of content spanning everything from entertainment to technology.
Falling right in the sweet spot between entertainment and tech is Activision Blizzard Media, a leader in interactive and digital entertainment. And this year, you will find them at SXSW, tucked in a hidden gem within the satellite media space — The Lively & Grit Daily House.
The collaboration sets the stage for a meld of media and entertainment that will push the boundaries of storytelling, innovation, and immersive experiences in the digital age.
The Lively & Grit Daily House, located at 206 San Marcos Street, just a few blocks from the downtown convention center, will be activated from March 9th to the 11th. It is on the 9th that Activision Blizzard Media will get things going, bringing two exciting panels to Grit Daily’s outdoor stage.
Panel one will begin at 11:20 AM CT, with a presentation led by Jonathan Stringfield, VP of Global Business Research & Marketing at Activision Blizzard Media. The keynote, “Navigating New Realities: Gaming’s Cultural Evolution and the Reemergence of Transmedia,” will explore concepts such as the synergy between gaming and Hollywood, the rise of portable gaming, and the return of nostalgia.
Expect insights from Stringfield’s experience in media research, game marketing, and analytics, which will carry through to the second panel: Power of IP: Gaming x Entertainment.
On the second panel, Stringfield will be joined by Mike White, CEO of Lively Worldwide, and Elle McCarthy, who previously served as Executive Marketing Leader of EA Sports. Together, they will explore the enduring influence of gaming IPs on the broader entertainment industry, discussing innovative strategies within beloved franchises and gaming’s expanding cultural footprint. The panel is set to begin at 11:45 AM CT.
The partnership between Activision Blizzard Media and The Lively Grit Daily House will serve to highlight the vibrant future of interactive entertainment and its role in shaping global culture. Attendees should expect engaging discussions, innovative insights, and a celebration of the creative potential that lies at the heart of gaming and digital media.
The Lively & Grit Daily House serves as an intimate oasis amid the bustle of SXSW. Within the small venue, you can find some of the best content at the festival, as well as top-tier investors, media, and CEOs. The venue also features private chefs, bartenders, and an Activision Lunch starting at 12:30 PM CT on the 9th.
If you are looking for a ticket to The Lively & Grit Daily House during SXSW 2024, secure yours on Eventbrite.
Go to Grit Daily House’s website for more details.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
