Real estate marketing is expensive and complex, and investors often struggle with low-quality leads, wasting funds on slow, unreliable, or costly lead-generation methods that yield low returns.
Seeing firsthand how investors struggle to find motivated sellers affordably, real estate entrepreneur David Saba decided to take a different approach. Instead of following the traditional real estate marketing model, he founded MotivatedSellers.com. His goal was to develop a data-driven lead generation platform that connects investors, flippers, and real estate agents with homeowners looking to sell quickly. This algorithm-driven system removes the guesswork, helping investors achieve better ROI.
A Growing Platform
With MotivatedSellers.com, Saba has built a nationwide network of thousands of real estate investors purchasing motivated seller leads. The platform has expanded into all 50 states and has helped over 2,000 investors streamline their lead acquisition process.
The system includes a mobile app, real-time lead verification and delivery, and an AI-driven feedback loop that refines future leads. Balancing cost, quality, and investor behavior, this model ensures that lead quality improves over time. Investors enjoy flexibility, as the platform requires no contracts and operates on a pay-per-lead basis. The company’s slogan sums it up: “No contracts, no commitments—just results.”
To ensure compliance with industry regulations, Saba has implemented measures aligned with Federal Communications Commission (FCC) and Telephone Consumer Protection Act (TCPA) guidelines. This includes regularly updating policies to reflect regulatory changes, integrating automated compliance checks into the lead generation system, and establishing clear protocols for dispute resolution.
Overcoming the Challenges
Building and scaling MotivatedSellers.com has been an ongoing process, requiring innovation and adaptability. Saba developed the necessary infrastructure to handle thousands of daily transactions with robust lead delivery through Email, SMS, Mobile App and CRM integrations. His team also created dynamic real-time bidding algorithms to geographically target motivated sellers only in the counties where there are active investors in order to reduce ad waste.
Beyond the technical challenges, educating investors on the expectations and best practices of purchasing leads remains a priority. Many still think in terms of traditional ad campaigns rather than direct lead acquisition.
Marketing in real estate presents significant challenges, requiring continuous optimization and strategic decision-making. Rather than focusing on running ad campaigns, which demand ongoing adjustments and refinements, investors can achieve greater efficiency by purchasing leads directly. This approach allows them to concentrate on closing deals rather than managing complex marketing efforts.
Partnering with a specialized lead generation service like MotivatedSellers.com enables investors to streamline their processes. By relying on experts for lead generation, investors can maximize their time and resources, ensuring they acquire high-quality leads from a reliable source rather than investing effort in ad management.
Looking Ahead
Saba is continuously refining his lead-generation platform. Currently, he is working on enhancing the mobile app to enable real-time seller connections and collaborating with real estate influencers to educate investors about lead generation and purchasing. Additionally, he has launched Investor 1-on-1, an educational podcast where successful investors share industry insights and strategies.
With aspirations to become the leading real estate marketplace in the U.S. and expand into new verticals, Saba’s vision remains ambitious.
For the latest updates, insights, and opportunities, follow the company on LinkedIn, Instagram, and Facebook.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
