In a world that constantly asks women to choose — between career and family, ambition and elegance, independence and connection — The Modern Day Wife is rewriting the rules. Founded by Meagan Elieff and Meghan Fialkoff, the global lifestyle and empowerment community has become a movement for modern women who want to embrace every part of themselves without compromise.
Born in 2018 out of a desire for deeper connection, The Modern Day Wife was inspired by Elieff’s own evolution as a wife, mother, and entrepreneur. Before launching the brand, she created Project You, a personal development company that focused on individual growth. But something was missing.
“I realized I was longing for more — a community of women who were not only passionate about their own growth but also eager to engage in honest conversations about marriage, motherhood, business, career, and the layered realities of modern womanhood,” says Elieff. “The true spark was recognizing how many of us were craving a space that didn’t ask us to choose between our roles, but instead celebrated them all.”
That concept of embracing the full spectrum of modern womanhood has become the heartbeat of The Modern Day Wife. Through its events, podcast, and magazine, the brand offers women a place to connect authentically, collaborate meaningfully, and thrive unapologetically, no matter what season of life they’re in.
“We celebrate the ebb and flow of women’s lives,” says Fialkoff. “Sometimes being a mom or wife takes priority; other times, it’s your career or creative passions. We don’t believe women have to have it all, all at once. We believe in supporting them through every chapter.”
In an era where women’s networks and empowerment groups are plentiful, The Modern Day Wife has carved out a distinct identity. Rather than focusing solely on business or lifestyle, it seamlessly blends both, encouraging women to embrace their ambition and femininity equally.
“That balance — acknowledging the wholeness of modern womanhood while giving women permission to pour into different roles at different time — is what sets us apart,” explains Fialkoff. “It’s not just another networking group; it’s an evolving community designed to meet women where they are.”
Elieff oversees the brand’s creative vision and community strategy, ensuring every event and offering reflects its mission of authenticity and glamour. “I want women to know that they can be ambitious and elegant, grounded and glamorous,” she says. “We’re building a community for women who want to design a life they love while celebrating every season they’re in.”
Fialkoff, meanwhile, leads the company’s growth strategy and partnerships, blending her background in media and brand development to expand the Modern Day Wife footprint globally. “My focus is aligning every aspect of the business, from operations to collaborations, so that we grow intentionally and authentically,” she says.
While much of today’s business landscape is shifting toward digital and AI-driven engagement, The Modern Day Wife is betting on the enduring power of real-life connection.
“There’s a timeless magic in face-to-face connection that technology can’t replicate,” says Elieff. “There’s something transformative about getting dressed up, stepping into a beautifully curated space, and feeling the energy of real conversation. That’s where true confidence and collaboration come to life.”
Their signature events across the United States — often equal parts motivational summit, cocktail soirée, and fashion moment — have become hallmark experiences for women seeking not just inspiration but genuine sisterhood.
As a self-funded startup, the founders have built their brand one intentional step at a time. “Every decision matters,” says Elieff. “Without outside investment, we’ve had to be strategic about where we put our resources. It’s been challenging, but also deeply rewardingbecause every milestone feels earned.”
That authenticity extends to their leadership as female founders. “Being a woman in business, especially one who leads with femininity, can come with challenges,” admits Fialkoff. “But I’ve learned that embracing the feminine side of business doesn’t weaken it; it strengthens it. Our brand is proof that elegance and power go hand in hand.”
For women looking to launch their own ventures, both founders offer grounded wisdom.
“Start with clarity about what you value and what you won’t compromise on,” says Elieff. “Know your worth, stay authentic, and trust that the right opportunities will follow.”
Fialkoff adds, “Don’t be afraid to bring your full self to your business. Your femininity, your style, your perspective — those are your superpowers. Real success comes from staying true to who you are.”
What began as a vision has evolved into a global community redefining success on women’s own terms. With a growing presence across North America and an expanding digital platform, The Modern Day Wife is more than a brand; it’s a lifestyle movement that celebrates ambition, authenticity, and the art of doing it all, your way.
As Fialkoff puts it: “We’re not just building a business, we’re building a movement where ambition meets elegance, and where women are encouraged to live life beautifully, boldly, and without limits.”
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
