Real estate agents across the United States are grappling with increasingly uneven markets. Transaction volumes rise in some states while others experience stagnation. Tyler McLay, a Canadian real estate professional with over $1 billion in career sales, observed a recurring issue. Many agents know what they should do but struggle to follow through consistently. In response, he developed a 90-day plan through REX Coaching. The system outlines daily steps for agents who seek to build stable careers in fluctuating conditions.
Foundation First: Days 1–30
McLay’s plan unfolds in three phases. The first month focuses on business foundations. Agents conduct self-assessments, build internal systems, and launch lead generation strategies. McLay noted that agents often stall due to a lack of structure.
“Most agents know they should prospect daily,” he said, “but they lack clear direction on who to call, what to say, and how to build those relationships.”
Rather than rely on general advice, the plan prescribes specific actions. Agents receive daily assignments aimed at developing momentum through repetition and accountability. According to REX Coaching’s internal survey, agents following such routines achieved 241% higher transaction volume than their peers. The figure is drawn from North American market comparisons and includes agents working across diverse state markets.
Strengthening Sales: Days 31–63
The second phase of the plan transitions from setup to execution. As consumer caution grows, particularly in high-interest or high-cost regions, the ability to close deals becomes more important. Days 31 through 63 sharpen client conversion skills.
Agents practice objection handling, relationship building, and transaction closing through structured modules. The training includes sample dialogues and exercises tailored to regional buyer behaviors. McLay applies his university teaching experience to make the process both academic and field-ready.
Each week, participants receive updated scripts and role-play assignments. This routine strengthens their fluency in high-stakes conversations. McLay emphasizes that mastery requires more than watching a webinar or reading a book. “Agents must practice until responses become automatic,” he said.
This phase also aims to resolve a common industry issue: unstable income cycles. By focusing on consistent lead conversion, agents can shift away from the unpredictable feast-or-famine rhythm that often defines the profession.
Scaling with Systems: Days 64–90
The final weeks focus on long-term sustainability. Rather than pushing for more hours, agents build systems that allow their businesses to grow without relying entirely on personal bandwidth. The curriculum introduces automation tools, local partnerships, and performance tracking frameworks.
Participants learn to evaluate outcomes daily and adjust workflows accordingly. McLay’s methods offer guidance often missing in conventional licensing or brokerage training programs. His instructions are flexible enough to apply to both high-density markets like New York and more dispersed ones such as rural California.
“You need to know how to structure a workday and adapt based on what is actually working,” McLay said. The program includes review checkpoints to measure what tactics produce results and which require change.
REX Coaching has received strong feedback from early adopters. Over 40 participants have submitted reviews, all giving the program a perfect 5.0 rating. Much of the praise centers on the practical nature of the content. Unlike many real estate training courses that offer broad guidance or motivational language, McLay’s system tells agents exactly what to do each day to build a durable and responsive business.
Clear Steps in an Uncertain Market
REX Coaching’s 90-Day Action Plan avoids grand promises or sweeping strategies. It focuses instead on small, consistent actions. With many agents seeking clarity in an industry marked by regional volatility, McLay’s plan offers structure. Each stage builds on the last, from foundational business systems to refined sales techniques and, finally, scalable operations.
McLay does not claim to reinvent real estate education. Rather, he aims to fill a gap: “Too many agents fail not because they lack skill, but because they do not know what to do next,” he said. His plan responds to that gap with a sequence of daily instructions that agents across the United States can follow to move forward, one day at a time.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
