Kinetic Marketing Communications launches to offer high-level marketing expertise — without the full-time price tag.
With economic uncertainty, shifting consumer behaviors, and rapid advancements in marketing technology, businesses are reassessing their marketing leadership. Many are even turning to fractional marketing experts as a more cost-effective, high-impact alternative to full-time hires.
This shift has fueled the rise of firms like Kinetic Marketing Communications, a newly launched firm offering strategic, results-driven fractional marketing solutions on a scalable basis. Rather than committing to a full-time marketing executive, companies can tap into senior-level expertise only when they need it, a fractional marketing model that is becoming increasingly attractive in today’s business landscape.
“Kinetic was established to redefine what businesses expect from a marketing partner with a commitment to client success through measurable outcomes, collaborative processes, and a relentless focus on driving value,” said Katie Gray, Kinetic’s founder and principal. “Whether launching an ad campaign, developing go-to-market strategies, or enhancing marketing teams with fractional expertise, Kinetic is built to drive success at every stage as a strategic partner.”
Why Businesses Are Embracing Fractional Marketing
The demand for fractional marketing talent is on the rise as businesses seek to maximize impact while minimizing costs. Companies are increasingly hiring fractional CMOs and outsourced marketing teams to gain senior-level expertise without the long-term financial commitment of a full-time executive.
According to Harvard Business Review, businesses that engage fractional CMOs see an average revenue growth rate of 29%, compared to just 19% for companies relying solely on in-house teams. Additionally, Forrester’s External Talent Trends report predicts that more than 50% of enterprises will adopt some form of external marketing leadership by this year.
Kinetic Marketing Communications was launched to meet this growing demand, providing businesses with customized, flexible marketing solutions that align with their specific needs through the use of fractional marketing talent.
Marketing should be more than just eye-catching visuals and clever slogans, it should be a driving force behind business success. Kinetic was launched to help brands not only gain visibility but also build meaningful connections and drive real, measurable results.
Bridging the Gap Between Strategy and Execution
Many businesses struggle to balance big-picture marketing strategy with day-to-day execution, often finding that traditional agencies focus heavily on creative campaigns while lacking the deeper business-driven approach needed for long-term growth. Kinetic Marketing Communications was founded to fill this gap, offering both high-level strategic planning and hands-on implementation to ensure marketing efforts directly support business objectives.
With their background in public relations, branding, and digital marketing, the firm’s founders recognize that companies often require more than just PR support — they need an integrated marketing approach that aligns earned, owned, and paid media. By combining data-driven insights with storytelling and brand positioning, Kinetic helps clients craft messaging that not only captures attention but also drives measurable results.
Additionally, the firm’s collaborative model is designed to work seamlessly with internal teams, external agencies, or as a stand-alone marketing partner, ensuring that companies have the flexibility to scale their efforts without unnecessary overhead or duplication of work. Whether brands need a full marketing strategy overhaul or targeted support for specific initiatives, Kinetic provides the expertise to help them navigate today’s complex marketing landscape.
A Strategic, Scalable Approach to Marketing
Kinetic Marketing Communications offers businesses a flexible, results-driven marketing model that enables companies to access top-tier expertise without the overhead of a full-time hire. The firm’s core offerings include:
- Brand Strategy and Positioning: Helping businesses define and differentiate their brands.
- Digital Marketing and Content Strategy: Creating campaigns that engage audiences and drive conversions.
- Public Relations and Media Outreach: Building credibility and visibility through earned media.
- Performance Marketing and Analytics: Ensuring every campaign is backed by data and measurable results.
“Marketing is constantly evolving, and we combine out-of-the-box thinking with data-driven solutions to align our efforts with clients’ business goals and enable them to stand out among competitors,” said Meagan Sweigart, principal and fractional marketing consultant at Kinetic. “We take pride in taking on high-stakes projects and helping companies overcome challenges and seize new revenue growth through our superior work.”
Unlike traditional agencies or in-house teams, Kinetic adapts to each client’s specific needs, allowing businesses to scale their marketing efforts without the long-term commitment of a full-time team.
The Future of Marketing: Flexible, Data-Driven, and ROI-Focused
As more companies prioritize flexibility in their marketing strategies, the fractional marketing model is expected to gain even greater traction. With businesses reallocating budgets and shifting toward on-demand expertise, firms like Kinetic Marketing Communications are well-positioned to help brands adapt, scale, and thrive in an evolving market.
For more information about Kinetic and its services, visit its website.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
