It’s been a tough couple of weeks for racists around the country, who are being doxxed on social media at a rapid rate after the George Floyd protests have ignited a revolution around the world. For people like Amy Cooper, the non-violent racist woman that called the police on a black man in Central Park last month, it’s a particularly scary time.
Another woman named Lisa Alexander, the CEO and founder of a skincare company called LaFace, was doxxed on Twitter after a user named @jamietoons released a video of her threatening to call the police on him for writing “Black Lives Matter” in chalk on his own property. After accusing the man of not living in the home, Alexander and her husband can be seen telling the man they’re going to call the police on him for vandalizing a property.
The couple can be seen patronizing the man throughout the video, accusing him of vandalizing someone else’s property. When the man asks if they know who lives on the property, the couple lies and says that they do (even though he is the owner of the property).
In the replies to the video on Twitter, users identify the woman as Lisa Alexander, the owner of the LaFace line of skincare products, who lives in San Francisco. Though the company is small it has been featured in Birchbox, a direct to consumer subscription program that sends skincare and beauty samples to subscribers each month in a curated box.
LaFace quickly shut down its website and Instagram pages in the wake of the scandal, and Birchbox replied to users on Instagram to clarify that it has cut ties with LaFace in recent days.
As far as the police encounter goes, the video’s creator clarified that it was satisfying to see the look on Alexander’s face when the police left the scene without even leaving their car.
