E-commerce continues to advance, but many small and mid-sized merchants still find 3D technology out of reach. In sectors such as fashion and furniture, larger brands use immersive visuals to captivate customers and strengthen their market positions. Zakeke’s Optimizer Tool, developed in partnership with RapidPipeline, changes this narrative. Angelo Coletta, chief executive officer of Zakeke, states, “The 3D must be easy,” reflecting the company’s mission to make advanced 3D publishing accessible to businesses of any size, regardless of budget or technical resources.
A Simple Solution for Seamless 3D Publishing
Preparing 3D assets for online use has long frustrated merchants. Delays often occurred when files went to 3D artists for manual conversion, leading to technical bottlenecks that slowed operations. Now, the Optimizer Tool addresses these challenges directly. Merchants upload a wide range of 3D file formats, such as CAD, FBX, OBJ, and USDZ, and the tool converts and optimizes them into the web-ready GLB format within seconds. This process keeps 3D models lightweight and ready for fast loading, which prevents website slowdowns and compatibility issues that previously hindered online 3D experiences.
The Optimizer Tool’s bulk upload capability allows merchants to move entire product lines online efficiently, whether handling a single file or thousands. Coletta explains that users can upload any number of files and receive optimized GLB versions ready for immediate website integration. This streamlined workflow removes the need for specialized technical staff and lets even small businesses present interactive 3D models without sacrificing site performance. Through a focus on the right 3D formats and automated optimization, Zakeke helps merchants deliver engaging, modern shopping experiences while maintaining fast, reliable websites.
Empowering Merchants to Compete and Create
The true power of the Optimizer Tool lies in its ability to put creative control back in the hands of merchants. Fashion brands can now launch new collections with 3D visuals, allowing customers to explore every detail without stepping into a store. Furniture makers can display their pieces from every angle, building trust and excitement with buyers. Merchants who once felt left behind by digital trends now find themselves able to compete with industry leaders.
Zakeke’s tool also frees up valuable resources. Instead of spending time and money on manual conversions, merchants can focus on what they do best: designing products, building relationships with customers, and growing their businesses. “Cut on operation, cut on cost… bring your 3D from your back office, from your prototype studios… in seconds,” Coletta says, capturing the relief and possibility that now define the merchant experience.
A New Mindset for Digital Commerce
This collaboration does more than streamline a technical process; it changes the way companies approach digital commerce. For many, 3D has long felt like a slow, complex task that required too much time and too many resources. The Zakeke and RapidPipeline integration proves that publishing and managing 3D content can be fast, seamless, and scalable.
This shift in mindset fuels creativity and confidence. Teams no longer view 3D as a complicated hurdle, but as a practical, everyday tool for storytelling and selling. “Don’t think about 3D as a difficult thing to implement,” says Coletta. The partnership with RapidPipeline reflects a shared belief that technology should empower, not overwhelm. In a digital world where customer expectations keep rising, this solution gives brands the freedom to move quickly and stand out on their own terms.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
