If you hear cheers and laughter echoing through a city square these days, there’s a good chance FuBear is nearby, his signature paw-in-the-air greeting ready to spark another burst of joy. Taiwan Excellence has sent its cheerful mascot on a playful mission, and the “Give Me Five! A Better Life” campaign is writing new stories with every step FuBear takes across borders.
Everywhere He Goes, Happiness Follows
From the moment FuBear steps off a plane or walks into a crowd, something changes. People are drawn in by his soft, friendly presence; he’s got an invisible magnet for smiles. Taipei, Tokyo, Mumbai, and London each become an opportunity for fresh encounters and spontaneous celebrations. With each wave, he invites everyone, children, parents, and festival hosts, to join in an instant community built on giggles and goodwill.
This mascot’s very name is rooted in the Mandarin word 福 (fu), which stands for good fortune, happiness, and blessings. As he travels, that meaning leaps off banners and comes alive in the laughter and unity his presence inspires.
The Big Impact of Small Gestures
FuBear’s journey is all about showing that the simplest acts can make the biggest difference. He might lead a parade down a sunny street in the Philippines one day, then pop up for a virtual selfie in Indonesia the next, but the message stays the same: happiness spreads through kindness, especially when paired with action.
It’s not just about waves and photos, either. Community fun days, creative eco-crafts, and high-five marathons are regular parts of his itinerary. In Malaysia, FuBear’s high-five sprint with fans wasn’t just record-breaking; it fueled real change by supporting children’s education projects and green causes. These gatherings are lively proof that cheerful moments can double as opportunities for shared impact.
No Passport Required to Join In
While FuBear jet-sets from country to country, his campaign makes sure no one is left out. The Give Me Five! website draws in fans of all ages from any timezone. Tapping a digital pawprint, visitors contribute to a global high-five tally, upload their happiest moments, and watch the numbers climb as more people join the celebration. These online touches become a living mural of compassion and togetherness, one that anyone can help paint, regardless of location.
The site buzzes with updates and stories: a classroom in Germany posting their wave montage, a parent in Thailand sharing their child’s first high-five with FuBear, a student in Taiwan describing how the campaign inspired a recycling project.
More Than a Mascot: A Messenger for Togetherness
Since 1993, Taiwan Excellence has championed the very best of Taiwanese design and creativity. Their seal is more than a mark of quality, it’s a promise to deliver thoughtful solutions made for people, not just customers. FuBear’s travels extend this promise into the real world, turning company values into joyful, memorable moments.
The Next Stop
The adventure isn’t wrapping up any time soon. FuBear will keep popping up where you least expect him, joining classrooms, rolling through community workshops, starring in fun online videos, and surprising lucky crowds. Each high-five adds to a growing network of kindness.
So the next time you see those cheerful paws raised in the air, don’t hesitate: join the celebration, snap a photo, or share your story on the campaign’s site. With every high-five, FuBear reminds the globe that joy multiplies every time it’s shared.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.




