With a network of more than 4,000 creators and over 70 social media pages, Spade Group is changing the music industry. As experts in TikTok music marketing and influencer music marketing, the organization has worked to quickly scale endless strategic influencer partnerships. With drive and dedication, the Spade Group marketing agency is powering meaningful moments in music around the world.
Founded on a Love for Music
Founded by Yassin Habiballah, Spade Group has always been centered on a love for music. Each member of the agency’s growing team shares this desire to elevate music and collaborate with top labels, delivering high-quality service for its clients. Though it was at first difficult to identify opportunities in the industry, the team behind Spade Group found traction in influencer marketing and executed to achieve results.
“Through perseverance and determination,” Habiballah explained, “we focused on one thing: excellent service delivery, and problem solving. This has always been the core of how everyone at Spade operates. Our job is to solve our clients’ problems as fast, efficiently, and best we can.”
Rapid, Consistent, and Transparent Results
There will always be clients in need of help, but slowing down in the music space can destroy a business. In an industry facing 24-hour deadlines on a daily basis, Spade Group has recognized the immense value of rapid responses. In the realm of creator marketing, Spade Group ensures that every one of its clients is met with honesty, transparency, and consistency to ensure the best possible outcomes.
“There are always going to be problems. It’s a matter of who is the best person [to] solve them. When it comes to creator marketing, we hold ourselves to the highest standard to make sure that every task is complete [and] nobody else could have done it better,” a Spade Group representative explained.
A Vast and Growing Creator Network
Relying on a collective dedication to growth in the music industry, Spade Group has achieved significant success. The agency operates a network of more than 4,000 creators and runs over 70 social media pages across TikTok and Instagram. In addition to running more than 5,000 campaigns across virtually every music niche, Spade Group has delivered more than 3 million followers and 1 billion views across its social pages.
To date, Spade Group has worked with many major United States record labels. Some of the agency’s approved label partners include Warner Records, Atlantic, Island Records, Encore, Epic, and 88Rising. To accomplish these notable achievements, Spade Group maintains a diverse team of more than 40 people working remotely from all around the world.
Ambition for the Future
As the music industry continues to evolve at lightning speed, Spade Group’s commitment to rapid execution, transparent communication, and culture-driven strategy has made it a trusted partner for labels and creators alike. With a foundation built on service, problem-solving, and a deep love for music, the agency’s influence can be felt across today’s most important digital spaces. Spade Group remains steady in its mission: to elevate music, empower creators, and support labels with work that genuinely moves culture.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
