You read that right! This NYC moving company made an OnlyFans… sort of. Before your imagination runs too wild, it’s not that kind of content.
Dumbo Moving, one of New York’s most dependable and recognizable moving brands, recently launched a tongue-in-cheek landing page styled like the infamous adult platform, complete with some very sensual… appliance descriptions. (See the page for yourself here.) It’s bold, funny, and surprisingly effective. Why? Because it taps into internet culture in a way that feels current, clever, and totally unexpected, especially for a company in an industry not exactly known for being edgy.
But while the visuals are pure internet parody, the message is unexpectedly sincere: Dumbo Moving created the page to spotlight their crew — movers so memorable that customers request them by name, even years later. It’s a campaign that walks the line between smart and sentimental, so let’s break down why it’s actually genius marketing.
Clever Clickbait
If you landed on Dumbo Moving’s OnlyFans-inspired page without context, you might do a double take. By mimicking the general aesthetics and innuendo of the NSFW subscription site, Dumbo Moving immediately grabs your attention. However, upon further inspection, you’ll be relieved (or perhaps disappointed) to see that they’ve pulled a bait-and-switch. Because it’s not about thirst traps at all (even though you have to admit their movers got muscle), but rather literal fans, as in the cooling kind.
With hilarious copy promising that their fans can “pull hot air out faster than your last relationship” or have a “breeze strong enough to cool off moving day drama,” by now you’re fully invested and ready for the punchline. And it’s… unexpectedly wholesome. After noticing that their movers were being requested by name time and time again, Dumbo Moving realized that they were becoming low-key NYC icons. Their response? Give their movers the spotlight they deserve with their own OnlyFans page, featuring literal fans with names like the ChromeSpin or the MiniCyclone.
Why It Works
If you don’t know much about Dumbo Moving, this campaign might seem completely out of pocket. But for their tried-and-true customers, it fits perfectly within a broader strategy. Dumbo Moving is a nimble brand that’s always looking for fresh, creative ways to market and expand their services. Just look at Dumbo TikTak, an innovative small-move solution they recently launched. Similarly, this OnlyFans-inspired page isn’t a random stunt; it’s a sincere shoutout to the movers who power the brand, wrapped in bold, internet-fluent storytelling.
“With the internet dominated by daring posts, we decided to take a swing at it,” says Dumbo Founder, Lior Rachmany. “Many customers are inquiring and responding with great feedback.” It proves that even traditional industries, like an NYC moving company, can use unexpected creativity to stay relevant and stand out.
In other words, Dumbo Moving’s OnlyFans page is effective simply because it disrupts your expectations, catches you off guard, and invites you to look closer. Beyond just shock value, the campaign showcases Dumbo Moving’s cultural fluency; it speaks the language of a younger, internet-savvy audience who appreciate humor, memes, and playful nods to pop culture while staying firmly PG. This relatability helps Dumbo Moving connect with potential customers on a more personal level, building brand affinity in an otherwise transactional industry. Plus, it’s a campaign that’s designed to be shared (you probably have at least one person in mind to send this to, don’t lie), which is especially important in a crowded, competitive marketplace like the NYC moving industry.
Other “Unsexy” Brands Getting Bold
Dumbo Moving isn’t alone in the shift toward bold, meme-worthy marketing. They’re part of a growing wave of brands, especially in traditionally “unsexy” industries, that are leaning into humor and internet culture to stay relevant. Think of RyanAir’s dry, self-deprecating TikToks, Duolingo’s unhinged owl threatening users into practice, or Scrub Daddy’s sassy, unfiltered social media persona. None of these brands are selling inherently thrilling products, but they’ve cracked the code: don’t just sell — entertain!
The common thread? These companies understand that today’s audiences, especially younger ones, respond to personality, wit, and cultural fluency. They’re not afraid to be weird, make fun of themselves, or fully commit to a bit. Dumbo Moving’s OnlyFans campaign follows this playbook — injecting levity into something typically stressful, like moving, helping it feel more human by celebrating the real people behind the service, and making it dare we even say… fun? In a city like New York, where every brand is fighting for a second of your attention, that kind of approachability isn’t just refreshing, it’s a smart strategy.
Final Thoughts
At a glance, Dumbo Moving’s OnlyFans page might seem like a one-off joke. But look closer, and it’s a smart reminder of what great marketing can do: spotlight what actually makes a brand special. For Dumbo Moving, that’s their crew — movers so trusted and memorable that customers ask for them by name. By wrapping a heartfelt tribute in humor and cultural references, the campaign hits a rare sweet spot of being entertaining, sincere, and strategic.
For brands in any industry, the takeaway is clear: relevance isn’t about being the loudest — it’s about knowing your audience, taking creative risks, and staying rooted in what makes you great.
Want to book your next move with the only NYC movers bold enough to start an OnlyFans page? You can do just that by visiting their website.
Allison Leeper is on the editorial staff at Grit Daily.
