The AWS Summit in London has long served as a proving ground for cloud-first ambitions, and this year, it’s where European tech consultancy Devoteam is making a statement of intent. After its quiet acquisition of Ubertas Consulting in June last year, the firm is formally launching Devoteam UK, positioning itself as a heavyweight in cloud and artificial intelligence services across the EMEA region.
For an industry still sorting through the fallout of overpromised AI hype and underdelivered digital transformation agendas, Devoteam’s move is more strategic than splashy. The company has spent the last seven years quietly building a footprint through acquisitions, partnerships, and specialization, aligning with the biggest names in tech — AWS, Google Cloud, Microsoft, and ServiceNow — while sharpening its focus on enterprise AI implementation.
“Reinvesting in the region has been a key part of our Amplify strategy and a top priority for some time,” said Devoteam co-founder and CEO Stanislas de Bentzmann. “Our UK presence underpins our commitment to driving innovation through Artificial Intelligence and strengthening our leadership in AWS, ServiceNow and Google Cloud.”
That commitment appears to have a number attached: Devoteam plans to double its turnover to €2 billion by 2028, with half of that driven by AI-related work. It’s an aggressive target that reflects broader trends in the consultancy space, where every major player is racing to retool around AI and automation.
In this climate, Devoteam’s acquisition of Ubertas — previously an AWS Advanced Tier Services partner with a strong presence in the UK public and private sectors — adds credibility. “As Devoteam UK we have gained a broader service portfolio, global reach, and industry-leading expertise,” said John Lacey, formerly Ubertas’s CEO and now Managing Director of Devoteam UK.
The company says it is investing heavily in training, aiming to certify all employees in generative AI. That includes not just developers and engineers but also business consultants and account leads, an approach aimed at ensuring AI is treated as a tool embedded in all levels of service delivery, rather than a product sold off the shelf.
Beyond its tech credentials, Devoteam is also leaning into sustainability goals, committing to net-zero emissions by 2050. While such pledges are common among tech consultancies, they’re becoming a key part of vendor selection criteria for public sector contracts and large-scale cloud deals, particularly in the UK and EU.
For a company that’s operated somewhat under the radar, the formal launch of Devoteam UK signals a shift toward more visibility, and perhaps more ambition. As AI settles into a more mature phase that is less about shock and awe and more about integration and utility, the firms that can quietly deliver value without overpromising are likely to come out ahead.
And at least for now, Devoteam seems to be betting that its time in the spotlight is just beginning.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
