Youtheory is a Southern California lifestyle brand committed to inspiring wellness in everyone. The company focuses on developing pure, safe, and innovative supplements to improve health, beauty, and overall well-being.
In an innovative leap forward for the supplements industry, Youtheory has unveiled its latest groundbreaking product, Ocean-Friendly Omega. This award-winning supplement is setting new standards in environmental stewardship and health by offering a highly pure source of DHA and EPA from plants, marking a significant shift away from traditional fish-derived omega-3 supplements.
Ocean-Friendly Omega, which garnered the prestigious 2024 Best Sustainable Supplement award at the NEXTY Awards, is designed to support heart and brain health without the environmental drawbacks associated with fish oil, such as ocean pollution and overfishing. The NEXTY Awards, which saw nearly 1,500 product nominations this year, spotlighted Youtheory’s contribution as a leading example of sustainability and health innovation among 154 finalists.
John Doherty, Chief Science & Innovation Officer at Youtheory, shared insights into the product’s development, emphasizing the dual benefits of safeguarding marine ecosystems while delivering a superior health supplement. “This new, direct way of sourcing Omega-3s allows us to support ocean habitats while improving the standard and quality of the product,” Doherty said, celebrating the recognition from the NEXTY awards.
Derived from algae, the primary source of DHA and EPA in marine environments, Ocean-Friendly Omega offers a potent, plant-based alternative to fish oil that circumvents the taste and pollution concerns associated with ocean-derived supplements. Algae, a sustainable and rich source of omega-3s, provides the essential fatty acids necessary for optimal brain, eye, and heart health without the environmental impact of overfishing, which threatens marine biodiversity and sustainability.
“Seeking environmentally friendly alternatives for Omega-3s that match the efficacy of traditional sources was no small feat,” continued Doherty. “We embarked on this journey with a clear vision: to create a product that not only meets the high standards of purity and effectiveness our customers expect but also addresses the urgent need for sustainability in our oceans. The process led us to a breakthrough in sourcing Omega-3 directly from algae, the very source fish depend on for their own omega content. This not only helps in preserving marine life by reducing the demand on overfished populations but also ensures our product is free from ocean-borne contaminants.”
Highlighting the brand’s commitment to sustainability, Youtheory has chosen to package Ocean-Friendly Omega in fully recyclable aluminum bottles. This initiative is part of a broader effort to reduce ocean pollution and support recycling, with clear disposal instructions provided by the How2Recycle labeling system.
Available in various sizes at Amazon, Costco, and BJ’s Wholesale Club, Ocean-Friendly Omega represents a significant step forward in the pursuit of health and environmental preservation. By choosing plant-based omega-3s, consumers can support their own health while contributing to the well-being of our planet’s oceans.
Brianna Ruelas is a Dallas-based account executive and news desk editor at Grit Daily. She is also a motivational speaker and singer, creative cultivator, and bestselling author. Reach her at [email protected].
