What happens when a master of immersive storytelling joins a studio built on bravery, vision, and breakthrough technology? Today, the digital experiential specialists at Fivestone Studios are proud to welcome acclaimed creative talent Pedro Andres Sanchez to their team as Executive Creative Director. Fivestone’s Founder and Chief Creative Officer, Traylor Woodall, confirms Pedro’s full-time addition to his expanding team.
An award-winning creative leader with nearly two decades of experience, Pedro is widely recognized for blending design, technology, and storytelling to create groundbreaking immersive and interactive experiences. As a leader and multidisciplinary team member, Pedro has directed major permanent experiential projects for brands including T-Mobile, Verizon, IBM, Harley-Davidson, and McDonald’s. Most recently GVP, Group Creative Director for Razorfish, he led the Physical x Digital team in crafting large-scale immersive retail experiences and interactive brand activations. Prior to that, as Creative Director at Leviathan (now Envoy Chicago), he oversaw multidisciplinary teams delivering immersive experiences for branded environments, executive briefing centers, and public spaces.
“Pedro’s work at Leviathan / Envoy caught my attention,” Traylor began. “Beyond his great eye for exceptional creative, his strategic understanding of how design, technology, and storytelling work seamlessly in space is vital to our next phase. Also, his ability to take customer stories through the full journey from concept to installation is huge.”
“From the moment I met the Fivestone team, I felt the openness and genuine collaboration here,” Pedro explained. “That comes from being founded and led by makers and artists who care deeply about the craft, but especially the people behind it. We’re as invested in fostering connection as we are in ideas and innovation, which is essential for a nimble, remote-first, global team. That combination of trust, creativity, and agility is rare, and it’s a big part of what makes this place so special.
“Fivestone is aiming high,” Pedro continued, “and this moment feels like the perfect time to join. My career has always lived at the forefront of experience design empowered by technology and innovation, and I see a huge opportunity to bring that expertise into a team that’s ready to push into its next chapter.”
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